Improve Your Practice
August Aquila MBA PhD
Accounting Today has described August Aquila as one of the profession’s key strategic thinkers and the AICPA has written, “August J. Aquila is one of the country’s leading consultants and authorities in management issues for CPA firms.”
He counts among his CPA clients firms ranging from more than $110 million in revenue to as small as $1 million. What differentiates August from other advisors is his unending devotion to implementation and his in-depth knowledge and experience in the areas of strategic planning, compensation, succession planning and mergers and acquisitions. He has been involved in more than 150 mergers or acquisitions. He is a sought after advisor in succession planning and a frequent speaker at AICPA and State Society meetings on succession.
His professional experience includes Coopers & Lybrand (Chicago); Friedman, Eisenstein, Raemer & Schwartz, a top 50 national firm; Senior VP of Practice Development Institute (PDI); American Express Tax and Business Services, VP Field Management and VP Mergers & Acquisitions and CEO AQUILA Global Advisors, LLC, a full service consultancy to CPA firms.
August was selected as one of the Top 100 Most Influential People in The Accounting Profession by Accounting Today in 2004, 2007, 2009, 2010 and 2011. In 2003 he was inducted into the Accounting Marketing Association Hall of Fame. He won the Lawler Award for the best Journal of Accountancy article (“How to Lose Clients without Really Trying”) in 1994.
August is the author/co-author of the following books:
Only Performance is Reality (AICPA, Summer 2012)
Compensation as a Strategic Asset: The New Paradigm (AICPA, May, 2007) (available from AICPA
- product no. 090493)
Client at the Core: Marketing and Managing Today’s Professional Services Firm (Wiley, 2004)
The Power of Optimism: Insights to Personal & Professional Growth (Dragon Press, 2003)
CPAs That Sell (Richard D. Irwin, 1996)
Breaking the Paradigm: New Approaches to Pricing Accounting Services (AICPA, 1995)
CPA Firm Merger Strategies That Work (Richard D. Irwin, 1994)
He was also contributing editor for:
Bull’s Eye! The Ultimate How to Marketing & Sales Guide for CPAs (AICPA 2010)
How to Hire a Marketing Director and Make it Work (AICPA, 1996)
The Marketing Advantage: How to Get and Keep the Clients Your Want (AICPA 1994)
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