Michael Carter


Teaching accounting and advisory firms how to market and how to sell.

Michael CarterI’m into marketing, innovation and business systems. What lights my fire is leverage and communication. Leverage is the ability to multiply business results without multiplying effort or level of investment. It’s all about achieving more with less. 

I believe that the effective communication of value offers businesses the ultimate leverage and potential for growth.
I’m Founder and Director of Practice Paradox™, a publishing, training and consulting organisation that teaches accounting firms the marketing psychology, skills and systems required to grow Clientshare™. The focus is on helping accounting firms work more closely and meaningfully with their existing clients. 

I believe that accounting firms are perfectly positioned to help their clients achieve a better and more prosperous life, but most don’t, for various reasons including an inability to effectively communicate value (dare we say 'sell'!) to clients.